9/27/2023 0 Comments Photography signature logo makerThe traits that set your photography business apart are relative. How high-end or affordable are your photos?Īs you consider your responses, be sure to account for the competition.How professional or personable is your work style?.How organized or casual is your business?.What do you pride yourself with in regards to the way you work?.Why do your clients choose you over other similar photographers?.What techniques and skills do you excel at?.What colors and color qualities are consistent throughout your portfolio?. What angles and framings do you use most?.What mood are you trying to create with your work?.What shapes and lines do you repeat across your photography?.What subject matter do you photograph most?.To help you better understand your brand, we’ve put together a few questions to ask yourself. But before you can translate those components into a photography logo, you need to do a little introspection. Your logo should capture the complete experience offered by your photography brand-both the product and the process. So, while your photography logo should sell your photography style, it also needs to sell your style of doing business. Your clients remember you both by your work and what it’s like to work with you. While you can’t control this impression entirely, you can influence it through branding materials like your voice, messaging, imagery, and, of course, your logo.įor any photography logo, there are two sides to your brand that you’ll need to consider. It’s the feelings, stories, and memories that come to mind when they hear your name. A brand is, ultimately, the impression of your business that customers hold in their minds. While some people think that “logo” and “brand” are synonymous, there’s much more to your brand than just your logo. But what exactly does that shorthand stand for? What is the ‘brand’ your logo should communicate? Your logo communicates what sets you apart, acting as a shorthand for your overall brand. With the right photography logo, clients get a sense of your style-before they even open your portfolio.īut how can one logo capture the style you’ve spent years honing? And how do you decide which aspects of your style to highlight over others? These are tough questions, but with a bit of background on branding and a breakdown of the different types of photography logos, you can craft the picture-perfect logo for your business. Which is where having a strong photography logo comes in.Īside from serving as a watermark to identify and protect your work, your logo also communicates your style at a glance. They say a picture is worth a thousand words-but can your photography really speak for itself? No matter how striking your images are, you still need a way to distinguish your work.
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