9/26/2023 0 Comments Grammarly ad script![]() The brand’s Facebook account focuses on offering more practical tips that can have an immediate intake in the writing process of the users, we already saw that.īut Grammarly’s Twitter content, on the other hand - is more related to the idea of time, relationships, and life management. However, if looking more carefully, we’ll see that the content posted by Grammarly on Twitter has a very different thematic direction. ![]() Similar to most brands, as our social media industry benchmarks study has shown, Grammarly as well has an image-first content strategy.Īt first glance, Grammarly’s Twitter marketing strategy is similar to the direction they adopted on Facebook, having a mix of articles and pictures. Through its humoristic and motivational approach, Grammarly is actually one of the most humanized brands on social media. Most of Grammarly’s Instagram posts are quotes or motivational sayings written down on a simple and colorful background.Īlthough the brand’s account doesn’t stand out through vibrant designs or edgy frames, it still manages to win over people’s hearts, thanks to the human side it shows. Grammarly’s Instagram trademark can be summarized into simplicity and inspiration. On Facebook Grammarly posts mostly educative articles like applicable tips, mixing them with inspirational photos every now and then, while the brand’s visual identity consists of fun and playful visuals. Which is, of course, translated into high social engagement. Using humor and making use of all sorts of subjects related to everyday life situations, Grammarly’s social media content really resonates with the online audiences. Grammarly positions itself as a rather lifestyle aspirational brand on social media, posting different lifestyle pieces of advice, content related to productivity, and more topics from this area. The brand is less preoccupied with showcasing the product’s features or anything related to the idea of selling or buying and more about creating authentic connections with its community. On social, Grammarly usually posts content aimed to educate, empower and entertain. Social media has become mandatory for every brand that wants to get in front of its targeted audience, in 2021 becoming the top channel used in marketing.Īcknowledging it, Grammarly jumped in and launched accounts on all the major social platforms out there.Īs a general idea related to Grammarly’s social media strategy, it would be worth highlighting the brand’s casual tone and approach. With its blog being an important resource for visibility being responsible for almost half of the traffic that comes to the website, Grammarly’s traffic stats indicate almost 18M monthly organic visitors.īesides its great SEO strategy, Grammarly has also turned to one of the most efficient ways of gaining brand awareness - having an easy-to-recognize social media presence. However, content marketing still remains at the very core of the brand’s strategy. There are a lot of marketing tactics that Grammarly has successfully integrated into its growth strategy over the years, like e-mail marketing or paid advertising. Grammarly’s amazing success and growth over the years is due to two main factors: unquestionably - its user-friendly interface and its powerful 360 marketing strategy. Launched back in 2009, Grammarly devoted its first years of existence to creating a solid selling strategy first-hand oriented towards universities.Īfterward, the brand focused on expanding the consumer market, looking for new business opportunities, and evolving towards the freemium program that is today. An in-depth view of Grammarly’s brand identity
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